PotatoMagic - The Food Innovation People

PotatoMagic is a food innovation Research and Development Company.

We are dedicated to the production of food products that are pure, natural, sustainable and environmentally friendly. We combine sustainability and eco friendly processes from the paddock to the consumer to lower the food chain carbon footprint.

Our Vision is to be a global leader in environmentally friendly pure food innovation.

Our mission is to be innovators in healthy  ready to eat vegetable and produce based, bakery, pasta and snack foods.

Breaking News - PotatoMagic wins at Food Challenge Awards!

PotatoMagic Chips have been awarded as winners of the Food Magazine Challenge Awards, in both the Snack Food Category AND Best In Show. Congratulations, PotatoMagic Potato Chips will be available in leading supermarkets from August 2008.