Research and Development
The key focus of PotatoMagic is research and development in potatoes and potato products.
PotatoMagic specialises in the use of potatoes of no commercial value. These potatoes are considered under size for the fresh market or below specification for the fresh or processing market and would normally go to waste.
PotatoMagic uses processes that are sustainable and eco-friendly thereby minimizing or eliminating post-water treatment.
The potato begins and ends the process as an organic potato, but with one significant difference: it is able to self bind. The PotatoMagic product can therefore can be used as "kitchen play dough" for a range of meals, which are safe for people who suffer from food allergies such as gluten intolerance.
The process to create PotatoMagic involves heating a normal potato within a specific and controlled temperature range.
Once the potato has emerged from the process, it can be grated and moulded into any shape. PotatoMagic provides an additive free alternative to a variety of base products, from pizza bases, to biscuits, bread, pasta and crisps. Importantly, the process does not alter the flavour of the potato.
As a result of this research and development, PotatoMagic has made significant break-throughs in low-fat processing of :